What is the difference between local SEO and traditional SEO?
Traditional or Organic SEO focuses on the website pages and structure as well as links to and from the website. Local SEO focuses on other websites that list your company.
Local SEO Citations Should Include Company Name, Address, and Phone number (NAP)
A local SEO expert ensures that your company is consistently represented across all local directories and aggregators that these companies use to autofill your company information. It is important, especially with mobile users, that your company is listed with the exact name, address, and phone number to avoid duplicates of your business and confusion.
John will make easy for your company to clean up old information and replace it with new information, business categories, and photos.
Google My Business Page & Bing Places for Business Webpage Optimization
These local SEO efforts will help increase your visibility in Google My Business (GMB) and Bing Places for Business maps & local search engine packs. Listing your company in a consistent manner makes your business easier to find on your customers phones and search engine maps. And if necessary, all your Washington DC, Maryland, and Northern VA business locations will be optimized and listed separately as well.
So What is SEO, anyway?
Search Engine Optimization – or SEO – is an critical component of internet marketing and advertising. It’s our goal to maximize placement of an internet site (or a webpage) within a search engine’s organic results. Coupled with digital advertising and marketing disciplines, SEO falls under search engine marketing – or “SEM” – which is also associated with PPC (pay per click).
When your site appears high in the search results, it will be visited regularly by a higher volume of visitors. As Northern Virginia’s top small business SEO agency, we analyze and research keywords and phrases of your competition…as well as understand the technological components of their sites. We look to out perform those sites and make custom strategies for your business.
What is SEO?
Search Engine Optimization (SEO) is the practice of improving a website’s visibility and ranking on a Search Engine Results Page (SERP).
There are many elements that come together for a website to show up on the first page of search results. It is not a quick-fix or game of chance. The most popular search engine, Google, is constantly changing algorithms and “bots” looking for specific criteria. Ultimately, it attempts to match what the user is searching for with a web page that is relevant and credible.
When Google and other search engines send out “spiders” to crawl through the World Wide Web, they are looking at the following characteristics and more factors that decide whether a web page will show up for a certain search term. Here are a few examples of what search engines algorithms identify: