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Successful YouTubers make it look easy. Before you know it, they have thousands of followers. How do they do it? Is it all luck and who you know? Honestly, while luck and networking are great for any YouTuber, they play much smaller roles than you might think.
Putting in consistent, effective time and effort really pays off a lot more than hoping for a YouTube video to go viral online.
Keep these seven things in mind as you become a YouTuber. They’ll help you get through the tough times until you see the results you’ve been working towards. Let’s start:
1. Why do You Want to Start a YouTube Channel?
It’s important to define your purpose in the beginning. There are different reasons why people choose to become YouTubers like:
- Marketing the business you already have
- You’re an artist
- You want to show your hobby with the world
- You enjoy recording and editing videos
- You want to teach others a skill you mastered
- You want to make money on YouTube
Whatever your reason is, make sure you define your purpose and goals really well before you move on to anything else.
2. What is Your YouTube Channel Going to Be About?
The niche you’ll be targeting is the foundation of a YouTube channel.
The main traits of a profitable niche:
In order to build a successful YouTube channel, the topics you talk about in your videos must be searched for. If no one is looking for your content, you won’t have to show your videos to. You can use Google Trends to see how popular certain topics are over time.
This is mostly true if you are looking to make money on YouTube, rather than sharing your specific hobbies with the world. If you have a hobby that you wanna show off, don’t mind the demand – just own your skills and make people appreciate it! If you make something awesome, you’ll create the demand yourself.
3. The Most Popular Niches on YouTube
If you need some YouTube channel ideas, here’s a list of the most popular topics on YouTube now:
- Tech Videos
- Product Reviews
- Storytime Videos
- Weight loss & Healthy Living
- How To’s
4. YouTube equipment for beginners
In the beginning, you don’t need to invest a fortune into the latest gear on the market, but you still have to invest at least in a decent camera and a microphone.
Your videos need to be in HD but there’s no need to obsess over having the best video quality in the beginning. A decent looking video can do well on YouTube if the content is qualitative.
You need something to hold your camera steady wherever you are. There are different kinds of tripods, but this will be the easiest buying decision you’ll have to make.
The audio quality is critical. People won’t follow through a video with poor audio because they won’t understand what you’re saying. You don’t have to invest in a highly priced microphone, but you want to make sure you can be heard clearly without trouble.
Great lighting can transform a video to a great extent. It makes you look more light and appear clearer. It’s not a must in the beginning, but it can bring in many advantages. Mostly if you don’t have a spot in your house where the lighting is optimal for filming.
5. What Do You Need to Decide Before Starting a YouTube Channel?
#1 YouTube channel name
The channel name you choose is extremely important. It’s what people will associate with your YouTube presence. Keep it relevant so people know what to expect from your videos when seeing your name displayed on YouTube.
Tips for YouTube Channel name
Keep it short – Three words are enough for a YouTube Channel name as you want people to remember it. The longer the name is, the harder it will be to hold into people’s minds.
Make it readable – It’s hard to remember something you can’t even read out loud.
Don’t add numbers – It’s fine to use numbers if they have a specific play in your name. But if you want to add a random number or your birthday to the end of your name because the username you want is taken, just don’t. These kinds of channels are perceived to be far from professional.
Use wordplay – Wordplays are always easier to remember because they are usually fun to read. Rhymes, words that start with the same letter, puns – play around. Take as an example “Ready Spaghetti”, isn’t it fun and memorable? I’ll remember it even if I don’t follow cooking channels.
Use a tool to stimulate ideas – If you want some inspiration for your name, and even find the perfect pick if you’re in luck, you can use a tool like Spinxo. Just add some words that define you and your channel and this tool will generate some ideas for you.